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I follow many fascinating twitter accounts related to SEO.  I recently came across an article on the @sejournal account discussing the possibility of Google getting rid of the Page rank system due to the lack of changes and upgrades to it.  Also discussed are how browsers are changing to not support tool bars as much, and it limits the functionality of the software.  Google engineer Matt Cutts breaks down the PR software to some keys; stating :
  •     You need High quality content because if a lot of people are linking to your site and those people who are linking to you have high PageRank then you'll be more likely to have higher page rank as well.
  •     The PR software looks at the number of links and the quality of those links and how they point to your website.  

You can read the whole article here





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